1955 Citroën Traction Avant Light 15 – Art Mécanique – Sample issue

The UK’s sales brochure from the Slough manufacturers of then Citroën Traction Avant cars and the headline in The Light Car magazine, of 28th September 1934, heralding the first new car, described it as The ‘Super Modern’ Citroën.  What’s wrong with that you may ask?  Well, whilst ‘super’ and ‘modern’ are agreeable adjectives, I believe they are a little under-rated in this instance.  I would have said ‘futuristic’, ‘innovative’, or ‘revolutionary’ were more apt. For its year, the new Citroën, unveiled to the public at the 1934 Paris Salon, was an advanced, state-of-the-art automobile.