Privacy policy

This privacy policy sets out how Auto Tradition uses and protects the information you provide to us when you use the Auto Tradition magazine website (“Site”).

Auto Tradition is committed to ensuring that your privacy is protected. Should we ask you any personal information that identifies you when using this Site, then you can be assured that it will only be used in accordance with this privacy policy notice.

You should note that Auto Tradition may change or amend its privacy policy from time to time by updating this page and we strongly recommend you check this page periodically to ensure that any changes are in line with your privacy expectations and requirements.

This policy was last changed on, and is effective from, 4th July, 2018.

What we collect

We may collect the following information:

● Name and contact information, such as address, telephone number and email address

● Information on your motoring and motor sport preferences and interests

● Other information relevant to customer surveys and/or offers

We do not retain any of the following information:

● Sensitive or special categories of personal data

● Payment card data

When do we collect your personal information?

We collect data which identifies you personally to us in the following ways:

● By registering as a subscriber

● By subscribing to our newsletter

● By purchasing a product

● By voting or entering a competition

● By emailing us at one of our email addresses listed on the Site, like our contact page

Additionally, we may also collect data which provides us with a better understanding how the Site is being used and performing, but does not personally identify you.

We recommend

We recommend that you review the following third party privacy policies and notices who may indirectly be providing services to you through our Site:

Google – http://www.google.com/intl/en/privacy/

Facebook – http://www.facebook.com/policy.php

Twitter – http://twitter.com/privacy


We use cookies to help personalise your use of our sites. A cookie is a small piece of information sent to your computer’s hard drive by the web server so that our Site can remember your computer. This information may include information relating to your use of our site, information about your computer such as the computer’s IP address and browser type, demographic data and, if you arrived at our site via a link from a third party site, the URL of the linking page. If you are a registered user or subscriber this may include your name and email address for verification purposes. We use information from cookies for purposes which may include:

● Identifying returning users, registrants and subscribers and to allow registrants and subscribers to be presented with a personalised version of the site.

● Enabling you to move more easily around our site

● Tracking your use of our site to better develop our sites in accordance with your requirements

● Building up a demographic profile.

Please remember that you can delete cookies from your hard drive at any time. This will mean that any settings such as your stored username and password will need to be reset. You can set your internet browser so that it will not allow cookies to be stored on your computer. This may reduce functionality of the site, preventing access to registered and subscriber only areas of the site, meaning that certain features or content will not be available to you. Further information on how to prevent cookies from being stored on your computer can be found in the Help menu of your internet browser.

Google Analytics

Our site uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us to analyse how users use the Auto Tradition magazine sites. The information generated by the cookie provides details of your use of our site (including your IP address) and will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our sites, compiling reports on Site activity for us and providing other services relating to Site activity and internet usage.

Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data kept by Google.

Refuse Cookies Option

You can refuse the use of cookies by selecting the appropriate setting on your browser, however please note that if you do this you may not be able to use the full functionality of autotradition.co.uk.

By using this Site, you consent to the processing of data about you by Google in the manner, means and purposes set out above.

What we do with the information we gather

We require this information to understand your needs and provide you with a better and focused service. Specifically for the following reasons:

● Internal record keeping.

● We may use the information to improve our products and services.

● We may periodically send promotional emails about Auto Traditions’ new products, special offers or other information which we think you may find interesting using the email address which you have provided. 

● We may periodically promote our services, offers and content to you on social media

● From time to time, we may also use your information to contact you for market research purposes. We would normally contact you by email, but by exception or where a preference has been expressed by phone or post.

● We may use the information collected to customize the Site and communications according to your interests, preferences and past purchases.

Who we share information with

We aim to only share the absolute minimum information necessary with other service providers and their suppliers to fulfill a service or contractual commitment; such as delivering a magazine by post or fulfilling an order from the Auto Tradition shop, or our eBay shop.

International Data Transfers

We do not knowingly transfer or share your data to any party or processor outside of the European Union.

Third party marketing

We also work with a number of Third parties on a partnership or commercial basis. In such instances, we will only share your email address if you have agreed for us to do so by opting-in to receive Third party communications.

If you wish to opt-out of receiving emails from these parties then you can unsubscribe using link within any email they send. You can also contact Auto Tradition at any time to change your 3rd party opt-in preferences.

Below are some examples of the types of companies we work with:

● Events

● Charities

● Printing services

● Car manufacturers

● Membership bodies

● Auction houses

● Consumer products

● Financial services

● Security

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to help safeguard and secure the information we collect online.

Links to other Sites

Our Site may contain links to other Sites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other Site. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should always exercise caution and look at the privacy statement applicable to the Site in question.

Your rights to control your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the Site, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by changing settings in your account personal preferences writing to or emailing us at office@autotradition.co.uk


We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish to receive this.

You may request details of personal information which we hold about you under the General Data Protection Regulations, by emailing 


If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

If you wish us to remove all information which we may have on you, please email office@autotradition.co.uk